THE PEOPLE BEHIND THE THINKING
Good people.
Connected thinking.
Meet Jacoub, Mark, and Ahmad. Strategy, client relationships, design, and development, working together on your next idea.
Dr Jacoub Yousef
Founder u0026amp; Lead Strategist
Jacoub brings doctoral research into online behaviour together with digital strategy, websites, marketing, software, and AI. He starts with how people think, build trust, and make decisions.
Mark Chaipand
Client Strategy u0026amp; Partnerships Director
Mark leads client relationships and project planning. With more than 15 years in digital, he helps turn business goals into practical plans, from websites to bespoke CRM systems.
Ahmad Salameh
Web Design u0026amp; Development Lead
Ahmad turns strategy into clear, engaging digital experiences. His work connects web design, front-end development, WordPress, responsive layouts, and usability, with attention to the journey from first visit to enquiry.
Research into
online behaviour.
Jacoub holds a PhD from Anglia Ruskin University. His doctoral research explores privacy practices and how people behave on online social networks.
That perspective brings an understanding of trust and decision-making to our practical work in digital strategy, design, and development.
Explore the doctoral research ↗
Got a useful question?
Let’s start there.
A free project conversation is a simple next step.